With the same number of leads, two dealers can have dramatically different sales results based on process, technology, and their human resources.
Managers of automotive dealerships know that despite investing in sales training and perfecting CRM workflows, human nature will always impact final sales results.
It’s natural for sales associates to choose to work a “fresh” lead in the CRM. In the auto industry, this behavior is called “cherry-picking,” and it is costing dealers thousands of dollars each month in lost auto sale.
Our research has also discovered another factor hindering sales conversion: a technical issue that we have not publicly discussed to the degree that would satisfy our concerns: email deliverability.
What if the emails that dealers thought were being delivered to customers, were not consistently being delivered? Our research into assisting dealers on how to increases sales by maximizing all their Internet sales leads led us to Conversica.
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