Using Putting Contests to Showcase your Product, Drive Traffic, and Increase Sales

Are you familiar with the old saying, “Drive for show, putt for dough?” I’m guessing the answer is yes, but did you know that this simple phrase could help you sell more cars?

Sponsoring or holding a giant-prize putting contest can be a very affordable way to showcase your product, build community rapport, as well as drive increased traffic and sales. Unlike a traditional hole in one promotion, a putting contest can be used in any venue from the local golf course to the local football or baseball field or, best of all, your showroom floor. And, you can do it for as little as $150.

There are two kinds of putting contests: single or one-putt contests and combination putting contests. In a single-putt contest, contestants get one chance to win your insured prize, whereas in a combination or combo-putt contest, contestants must sink three different putts of various lengths in order to win. While a single putt promotion may feature a 50-foot putt, a combination putting contest typically has a 10-foot putt, followed by a 30-foot putt, and then finally, a 50-foot putt where if a lucky player holes the shot they win your prize, be it a car, a truck, a lifetime supply of free gas, or even $1,000,000.

As with hole in one insurance, when you purchase putting contest insurance you’ll pay a small fee based on the type of putting contest you’d like to offer, the number of people who’ll be participating, the cash value of the prize you’re giving away, and the length of the putt. One word of advice, while insuring a putting contest is easy, fast, and affordable, before you purchase your policy, it’s important to verify that your insurance provider is underwritten and has a proven track record in the industry. That way when a lucky customer holes the shot, you’ll rest easy knowing that your insurance company will be there to pay for the prize.

Mark Gilmartin is the president of Reno, NV based Hole In One International, the nation’s leading hole in one insurance provider, doing business with more than 18,000 golf tournaments annually. He can be reached at This e-mail address is being protected from spambots. You need JavaScript enabled to view it . For more information and a free, instant quote visit www.HoleInOneInternational.com.