Presenting the 2016 Technology Leadership Awards

Dealer Marketing Magazine salutes the technological achievements of the winning vendors in 9 key dealership operations categories

Dealer Marketing Magazine is proud to announce the winners of its 2016 Technology Leadership Awards (TLA), which honor innovative technological solutions from automotive vendors in nine key new-vehicle dealership operations categories. To determine this year’s winners, Dealer Marketing Magazine enrolled Joe Webb and Bill Playford of DealerKnows Consulting to oversee the review and selection process.

To ensure the worthiness of the nominated vendors and guarantee an unbiased judging process, Webb and Playford hand-selected a panel of 11 automotive retail experts in dealership roles. The panel, the identities of which were not revealed until the final results were determined, reviewed the nominees and scored them using a multi-question criteria to assess the novelty, problem-solving qualities, ease of use, and value of their products and services.

Here are the nine winners of Dealer Marketing Magazine’s 2016 Technology Leadership Awards:

TLA_GearIcon_Winner_crop

 AUTO FINANCING (F&I)

MaximTrak Technologies

 

CALL TRACKING

CallRevu

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CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

CRMSuite Corporation

 

MOBILE SOLUTIONS

CarClick360.com

 

ONLINE ADVERTISING

Dealer Teamwork

 

SERVICE MARKETING

Conversica

 

SOCIAL MEDIA

Kate Frost, Inc.

 

WEBSITE DESIGN

DealerInspire

 

WEBSITE TOOLS

Talk Options

 

Dealer Marketing Magazine congratulates the winners of the 2016 Technology Leadership Awards, and thanks them for their invaluable contributions to advancing the technology and success of the automotive sales industry. Stay tuned to DealerMarketing.com for more information about the winners, and look for the full 2016 Technology Leadership Awards in the July issue of Dealer Marketing Magazine.



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