Automotive Veteran Brings Deep Experience in Online/Offline Marketing, Corporate Development and a Track Record of Strategic Growth Successes
02.02.2010 – Irvine, CA – Autobytel Inc. (Nasdaq: ABTL), a leader in providing online consumer leads and marketing resources to the auto industry, today announced that Steve Lind has been named as Executive Vice President, Corporate Development. Lind brings nearly 15 years of online and offline automotive experience, a rich collection of industry contacts and a proven track record of executive leadership honed at Nissan North America, LeadPoint, Stealing Home Media — and through nearly 10 previous years of service at Autobytel, where he led some of the company’s most successful and innovative strategic partnerships with automakers.
“We are very pleased to welcome Steve back to Autobytel. His highly impressive track record of leadership and corporate development speaks for itself,” said Autobytel CEO Jeffrey Coats. “No one in the industry has a keener eye for identifying smart partnership opportunities or more pertinent experience with strategic innovation in the online automotive and lead generation space. We are very pleased to add Steve’s unique vision – and his deep understanding of our dealer and OEM customer base – to our team.”
Lind first joined Autobytel in 1998, serving as manager, then director, of market representation, where he developed and instituted a model that dramatically changed the way dealer territories were priced and sold. He rose through the organization to Senior Vice President of Strategic Accounts, securing Autobytel’s original relationships with AutoNation, FordDirect, General Motors, Asbury Auto Group, and many other OEMS along the way. He also spearheaded a groundbreaking new-car online inventory pilot with General Motors, representing the company’s first sale of its technology services business. Lind ultimately took over sales and operating responsibilities for the company’s Retention Marketing Performance group, delivering positive dealer growth within two months, and sales responsibilities for the AIC division, securing new clients and successfully renegotiating the largest client’s contract.
“I am excited to rejoin Autobytel at a time when, I believe, the company is uniquely positioned to take the lead in the next game change in the online lead generation business,” said Lind. “I look forward to helping advance Autobytel’s mission of continuing to innovate to help the industry meet not only its current economic challenges, but the tremendous opportunities on its horizon.”
Previously, Lind headed up LeadPoint’s automotive group and, most recently, he created Stealing Home Media, founded to help partners grow their businesses through building the right relationships and delivering marketing leading ideas. His successful work for multiple clients included M&A activity, business development work, market research and analysis, sales and organization development and online marketing plans. A graduate of Miami University with an MBA from University of Notre Dame’s Mendoza School of Business, Lind’s automotive career started with Nissan North America.
Autobytel Inc. (NASDAQ: ABTL), a leading automotive marketing services company, pioneered the automotive Internet when it launched autobytel.com in 1995. Since then, the company has helped tens of millions of automotive consumers research vehicles; connected thousands of dealers nationwide with motivated car buyers, and helped every major automaker market its brand online. Today, through its flagship website Autobytel.com®, its network of automotive sites including Autoweb.com®, AutoSite.com®, Car.comsm, CarSmart.com®, CarTV.com®, and MyRide.com,® and its respected online partners, Autobytel continues its dedication to innovating the industry’s highest quality Internet programs to provide consumers with a comprehensive and positive automotive research and purchasing experience, and auto dealers, dealer groups and auto manufacturers with one of the industry’s most productive and cost-effective customer referral and marketing programs.
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