Stop Racing Your Competitors to the Bottom on Price

Video and free e-booklet show how dealers can create their unique selling proposition and quit the race to the bottom

I ran into an interesting auto vendor recently. Binary Automotive Solutions is focused on helping dealers differentiate themselves from other dealers in their marketing.

The idea is that if you are a Chevrolet dealer and you sell the same cars—at the same price with the same financing and roughly the same inventory—as other Chevy dealers, how do you get customers to choose your dealership over the other Chevy dealership?

Binary Automotive has created programs to help you create your unique selling proposition (USP).

You can read more about how a USP gets you out of the price race to the bottom here, but better yet, watch at video and sign up for a free, no-obligation e-booklet that explains how to create your own USP at:

NADA Show 2018

The 2018 NADA Show 2018 (formerly known as the NADA Convention & Expo) will be held in at the Las Vegas Convention Center on March 22–25, 2018.

NADA Show 2018

If you want the best rooms and best flights, make your reservations now. You can find out more details at


Brett Stevenson


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