String Automotive Puts Market Intelligence in the Palm of Dealer’s Hand, Debuts Free StringDPS Pulse App
Groton, MA — March 17, 2017 — String Automotive, provider of the auto retail industry’s first and only Dealer Positioning System® (DPS), is proud to debut their ground-breaking competitive intelligence mobile app for dealerships, StringDPS Pulse. StringDPS Pulse is being offered after a wildly successful beta period with requests for the app quadrupling the original goal set for the time period.
The first of its kind in automotive, the free app not only helps dealerships track their competitors based on geo-targeting, but it also compares market share by zip and area, provides model by model comparisons, and serves up detailed new inventory pricing and turn information down to trim level. In addition, a “competitor feed” feature enables dealers to track changes in pricing and marketing from competitors and adjust accordingly. The result is a mobile game plan with pinpoint accuracy of competitors and opportunities to win in the dealer’s own market.
“We rolled out this app in beta to a select group of key clients and influencers and everyone was blown away by the precise level of competitive market share information and detailed comparisons it provides,” said Ken Kolodziej, String’s CEO. “One of our beta testers told me DPS Pulse allowed him to walk into his sales meeting, look at his phone, and tell his team their number one competitor and top sales zip code in real-time.”
StringDPS Pulse is currently free to any dealer who owns an iPhone, with plans for Android models coming soon. Interested dealers can find and download DPS Pulse in the app store on their phone.
“This is a secret weapon for dealerships that will not only analyze market share, but also strategically help outperform competitors,” said Kolodziej. “It’s the only mobile solution on the market that gives dealers this information in an easy, accessible format, and best of all, we’re giving it away for free.”
String Automotive is in the middle of a tremendous growth period, with more than 130% year-over-year growth in 2016 alone. In addition to a rapid expansion in dealer rooftop numbers, String has also increased its ad agency partners, brought on multiple technology integration partners, and completed three product introductions in the last year.
String Automotive’s Dealer Positioning System is the only marketing intelligence platform that combines multiple sources of data from inside and outside the dealership to provide a rich, actionable plan to dominate market share in each geographic area. By showing dealership personnel where they can lift market share, which channel will be most effective in doing that, and what message will resonate best with those target customers, String helps dealerships make the most of their marketing budgets.
To download StringDPS Pulse on your iPhone, please visit the Apple App Store or dpspulse.com.
About String Auto
Founded in 2005 and based in Groton, Massachusetts, String Automotive delivers transparency, insights and innovation to forward-thinking dealers. String’s dealership intelligence platform, the Dealer Positioning System (or DPS), takes the pulse of each dealership’s local market and guides dealers to make the most profitable, proactive decisions for every store and unique situation. When used in concert with vendors and agency partners, this powerful analytics solution simplifies choices like how to spend marketing dollars, what inventory to stock and where to conquest by letting a dealer’s data drive decisions.