Your dealership website isn’t much good for consumers if it doesn’t provide the information and calls to action that in-market car shoppers are looking for. Just as importantly, it’s not much good for you as a dealer if it isn’t resulting in real leads that your sales staff can convert.
You got your dealership website’s search strategy and search engine optimization (SEO) worked out years ago, right? Someone at your dealership or a vendor partner probably took care of it at the dawn of Google’s infamous “Mobilegeddon” two years ago—if not sooner. So you’re good to go now, with a