Not too long after the first auto dealer sold a new car to a customer, the dealership service department became “Ol’ Reliable” as a source of revenue and return business. In the history of automotive retail, dealers have gone through many up and down cycles of new-vehicle sales because of
Chicago — September 17, 2018 — Affinitiv announced today the strategic acquisition of Caldwell & Kerr Enterprises. Affinitiv, an industry leading provider of customized, omni-channel owner retention programs and innovative service lane software solutions, will combine with Caldwell & Kerr Enterprises, experts in digital and new media (audio/video) marketing, to
Chicago — March 12, 2018 — Affinitiv, a leading provider of marketing and technology services to automotive manufacturers and dealerships, today announced the release of a free e-book for auto dealers, titled Why Service Absorption is a Dangerous Number: An Auto Dealer’s Guide to Growing Service Revenue Using Revenue per
Chicago — December 5, 2017 — Affinitiv, a leading provider of marketing and technology services to automotive manufacturers and dealerships, today introduced the Connectiv1 Platform, an end-to-end loyalty marketing solution designed to create connected customers for life. Connectiv1’s advanced predictive analytics engine makes it easy for auto dealerships to leverage
A mere 10 months after the previous convention in Las Vegas, auto dealers and their employees, manufacturers, vendors, vertical industries, and many others have packed their bags to head to the Big Easy for the biggest show of the year: the 2017 National Automobile Dealers Association (NADA) Convention & Expo.