“I’m king of the world!” exclaims Leo DiCaprio’s character Jack in the famous scene from the smash film Titanic. It was the height of the character’s joy because everything was going his way. But it did not last. (Spoiler alert!) We all know what happened to the Titanic in real
Clearwater, FL — March 5, 2018 — AutoLoop LLC, the leading provider of auto-industry marketing, sales, and service solutions, has released a new study on tire sales by auto retailers. The study finds that only 12.4% of dealership repair orders in 2017 involved tire sales, a 0.5% drop from the
Whether buying new or used, today’s customers accessorize their truck or SUV with aftermarket wheels and tires. It is the No. 1 way to personalize a truck. There is no doubt that consumers are spending on parts and tires. Damon Nielson, a Utah-based seller of wheels, tires, and lifts explains
If you ever travel south down the I-95 corridor, you will see a series of billboards. Mile after mile, humorous hand-painted, cartoony signs tell you about shopping, food, games, rides, and fireworks you can buy at a particular “wonder of the world.” These billboards count down the miles until you
The modern sales funnel has created an exciting new opportunity for auto retailers to grow their aftermarket product penetration and profitability. The strategy involves “seeding” desire for aftermarket solutions at the many touch points a customer interacts with to buy a vehicle: online, in the media, and at the dealership.
Compliance. It’s a word that can make us all cringe. It also carries the stigma of requiring your dealership to add additional steps to its already-hectic daily workflow. Reluctance to change is understandable because the fear of an unknown result—as well as your comfort level with existing procedures—could hinder your
Manufacturers that sell indirectly in the automotive industry know incentives can help boost sales and the bottom line. But, like most channel managers, they struggle with how to gain mindshare from a network of dealerships, managers, sales, and parts and services staff. They want you to evangelize their automobiles, parts,
Is your service revenue leaking? Chances are, the answer is a resounding and costly “yes.” DMEautomotive research shows that customers who spend $300 or more per year on service also spend a combined $1.5 million per year at competing shops. And this comes at a time when dealership service departments