As a progressive dealer, ask yourself what your biggest accomplishments have been over the past few years. What is your competitive advantage compared to other dealerships? Next, ask yourself how mobile technology plays a role in facilitating what you do well, and how you can leverage those advantages even further.
It seems like every industry conference features speakers and attendees who are buzzing about data and analytics. But too often, dealers end up trapped in the theoretical, and walk away unclear about actionable steps they can take to use data for their dealerships. Or, they attempt to implement analytics solutions,
We live in a mobile-first world, and smartphones have changed the way consumers shop for vehicles and engage with dealers. Instead of contacting dealerships online by sending an email or filling out a web form, most smartphone users prefer to call. According to studies by J.D. Power and Kelley Blue
It’s the dawn of a new era. Connected vehicle technology is here, and the possibilities seem almost endless. Business Insider predicts that more than 380 million connected cars will be on the road by 2021, and the market position of the connected car today is similar to where the smartphone
Are you looking to engage earlier with in-market shoppers and ensure your website is top of mind as they research vehicles? New analytical tools are available to help you drive more qualified leads to your website and facilitate an improved sales process. Gaining additional control over your offline and online
For a large number of business owners, including many in new car sales, the concept of big data remains mysterious and intimidating, even more so than personal computers were back in, say, 1989. But as was the case with a technological advance like the PC, the productivity, efficiency, and financial
Like any other business, auto dealerships need to develop a deep understanding of their core customers. You can never just say “everyone is a potential customer,” because that’s far too broad to be useful. While your customers may vary widely, they can always be segmented into smaller groups defined by