It’s been predicted in countless sci-fi books and movies and by talk show pundits that the doom of humanity will be at the hand of its own creation: artificial intelligence (AI). If we are to believe them, robots are coming to wage war, take our jobs, and render people obsolete.
Most of us, truth be told, don’t like being held accountable. The word accountability can sound negative, like punishment. We don’t cozy up to it without difficulty—we need a good reason to do so because people love wiggle room. But then again, wiggle room can lead to problems, especially in
Today’s dealership faces ever-rising customer expectations. Across industries, shoppers actively seek out great service, with more than half willing to pay more for a better customer experience—and shopping for a car is no different. Ironically, it’s artificial intelligence (AI) tools that can provide today’s most personal touch for dealership website
The number of women in market to buy a car has been on a consistent and steady rise. Women are very often the top influencer or key decision-maker in a household, so understanding their priority set is the key point of entry for automotive marketers. In fact, according to CDK
If you’re like most dealers, you invest real money and effort into generating traffic to your dealership site. You also work hard to maximize your lead capture by providing a great website experience and plenty of opportunities for digital customers to engage and convert. So what happens when a lead
Americans are exposed to more content and advertising than ever before, thanks to an ever-increasing number of social media platforms we all use on a daily basis. There is plenty of debate discussing the exact number of ads general consumers (not just those looking to buy cars) are shown in
When you bought your dealership’s customer relationship management (CRM) system, were your expectations sky high? Did you think it would free up you and your staff to spend more time on selling vehicles, and less on process and record-keeping? But now that you and your employees have lived with it
Today’s marketplace is constantly evolving. Each day there is a new technology or a new piece of software that promises to deliver more traffic, higher sales, and easier customer interaction. Many dealers think that they need the next bright idea, the next shiny tool, the next technical innovation to attract