Today’s customers are smart . . . possibly the smartest they’ve ever been. They live in smart homes, wear smart watches, and use smartphones. Their lives revolve around the technology they use, and they know how to get the most of it. They are well-versed in the world of the
No matter the segment, data is the currency that unlocks an automotive marketer’s competitive advantage. Data-driven marketing is not a new concept, but its integral role and realization of the range of potential inputs are realities now more widely embraced than ever before, even compared to a few years ago.
As vehicle technology changes, consumers are forced to think differently about the type of car they want and how they’re buying it. In a world where marketing is pouring out of every website, social media platform, snail mail, email, and beyond, consumers become overloaded, which leads to the abandonment of
If there’s one thing that every dealership—large and small, independent and franchise—has in common, it’s that it is constantly looking for ways to convert more leads to appointments—and ultimately, to sales. Most dealers know there is more they could be doing to improve lead-to-appointment ratios, but many fail to recognize
Audience intelligence has emerged as the next significant trend in digital automotive marketing. It offers a glimpse into the future of how we, as marketers and retailers, stand to reach and engage with automotive consumers on a deeper and more meaningful level. This segment of marketing uses artificial intelligence to
The auto industry is blessed with an abundance of data that lets us do our jobs better. But there are too many situations where that data is not used effectively—and often, customers, leads, and sales are left behind or missed. It’s a great idea for dealers to invest in their
It seems like every industry conference features speakers and attendees who are buzzing about data and analytics. But too often, dealers end up trapped in the theoretical, and walk away unclear about actionable steps they can take to use data for their dealerships. Or, they attempt to implement analytics solutions,
We’re in an era where unique data is readily available, and sheds light on particular traits and likely-to-happen occurrences. In order to effectively manage large amounts of data, however, a predictive marketing platform is needed. Essentially, this is a system that integrates data from disparate sources to inform decisions in