The rise of video campaigns as a digital marketing tool continues unabated. eMarketer estimates that between 2018 and 2021, digital video advertising will increase by double-digit percentages annually, topping $22 billion by the end of 2021, or about 17% of all digital ad spending. The vast majority of video spend
Digital marketing is a relative infant in the world of automotive advertising. Getting the word out to customers about auto dealerships was so much simpler in the early days of the industry—and it stayed that way for the better part of a century. At first, dealership advertising consisted of little
Videos are no longer just a nice extra for your digital marketing strategy. They are essential for success. This article explains how you can make video content work for your dealership. Let’s start with some statistics about how much people love videos: 5 billion: The number of videos watched on
Writing authoritative content for search engine optimization (SEO) is one of the most important parts of any internet marketing strategy. Content is the foundation of SEO. Without content, there is very little on your website to optimize, and very little that search engines have by which to evaluate individual websites.
Millennial buyers have spoken, and they are looking for businesses that know them and recognize their needs within a changing marketplace. They’re not buying into marketing that speaks at them or even through them; instead, they are on the lookout for businesses that understand them and are willing to form
With the multitude of digital aspects to take into consideration when forming an online advertising plan, it’s easy to forget the role that branding basics play. Retargeting, dare-to-compare, and search engine optimization (SEO) are all important components of a robust online marketing campaign, but the importance of strong brand recognition
This might sound crazy coming from a couple of marketing guys, but we’re serious. Many well-intentioned marketing and advertising agencies are operating under the influence of some major myths. As well-meaning as their efforts may be, this could cost your business beaucoup bucks. That’s why we’re stepping out from behind
Auto dealership owners look forward to manufacturer compliance visits about as much as they look forward to root canal work. The looming threat of penalties, removal of marketing-incentive dollars, and the prospect of unforeseen required adjustments to visual merchandising lead to many sleepless nights for general managers and owners. In