As an auto dealer, you notice dealer advertising more than the average consumer. When you see an ad in the newspaper, online, on television, or hear one on the radio, you probably listen carefully because it is your business. Keep in mind that consumers probably don’t pay as much attention.
Photo: Celebrity spokesperson/Seattle Seahawk Michael Bennett for Larson Automotive in Tacoma, Washington In our increasingly digital world, it’s easy to overlook some of the most effective advertising vehicles for selling cars. Despite the increasing use of pay-per-click, banner advertising, social media, and video ads on the internet, plain old television