Nearly 90% of today’s consumers use the internet to shop for a car, spending an average of 17 hours online visiting dozens of websites during the research process. It’s challenging for dealers to break through the digital clutter to drive serious car buyers to their websites and, ultimately, their showrooms.
There’s no denying the power of digital platforms in car sales. According to recent research, 80% of drivers looking to purchase a new vehicle used some form of digital technology during the research process, and 75% of car shoppers would even consider completing the entire car-buying process online if given
In the age of increasingly educated and demanding customers and extensive internet research by car shoppers, managing dealership inventory (never an exact science in the best of times) keeps getting more complicated. It’s not going to get any less so in 2017. Potential buyers are spending more time online and
Behavioral microtargeting: The use of big data layered with behavioral characteristics to speak to customers the way they want to be spoken to. Many auto dealerships in the United States feel that their marketing efforts lack the sophistication needed to differentiate them in an increasingly competitive space with well-informed consumers.
Wikipedia defines revolution (from the Latin word revolutio, which means “turn around”) as a fundamental change in political power or organizational structures that takes place in a relatively short period of time when the population rises up in revolt against the current authorities. Aristotle described two types of political revolution:
Last week, in the first part of the November cover story on video marketing, Tim James of Flick Fusion, Gary Galloway of Netsertive, and Mike Martinez of AutoPoint discussed why video is necessary for dealerships, how it doesn’t have to cost a fortune to implement, and what elements an effective campaign should include. In the second
Predictive analytics: The use of data points to zero in on customer behavior by tailoring and distributing unique offers that apply to their buying interests, regardless of where they’re shopping. As much as 80% of the U.S. population uses the internet for every reason imaginable—from local to worldwide news, comparative
Car dealers are well versed in the art of visual branding. They understand that customers are less likely to buy from a dealership that doesn’t have a professional appearance, which sends a bad message about the vehicles it’s selling. Effective visual branding tells customers what they need to know about
Summary: Dealerships can adapt to thrive within an environment of constant change by implementing a modular DMS. It’s no secret that technology is spurring many shifts in consumer buying behavior, and by extension, radically changing the nature of dealership sales. For example, car shoppers are no longer willing to spend