Back in the day, the only major interactions most consumers had with your dealership were when they talked to one of your salespeople in person. Nowadays, many those interactions are happening online: OEMs are online, data validators are online, and your dealership is online. In the past, consumers would go
Research by Crowdtap reveals that 87% of auto buyers research potential car purchases on social media prior to making a decision. This means virtually every auto dealer should actively look for better ways to leverage social media to reach customers. Facebook is the most popular social media network among car
Tougher times could be on the horizon for the automotive industry. When margins compress and sales volume slows, many dealers wonder how to acquire enough new customers to stay profitable. But those dealers already have a gold mine of sales opportunities at their fingertips: their existing customers. Selling to existing
We live in a mobile-first world, and smartphones have changed the way consumers shop for vehicles and engage with dealers. Instead of contacting dealerships online by sending an email or filling out a web form, most smartphone users prefer to call. According to studies by J.D. Power and Kelley Blue
As any dealer can attest, car shopping has changed dramatically over the last decade. Shoppers spend hours (and days) guiding themselves through the vehicle-search process online, and many dealers feel they’ve lost their role in the shopping experience. Is it worth the effort, and is it even possible, to engage
Sales training expert and New York Times bestselling author Grant Cardone has announced his official endorsement of VinSolutions’ automotive CRM, publicly declaring Connect the automotive industry’s most effective CRM solution. Cardone has built a long career and an international reputation by helping salespeople across many industries find overlooked opportunities and
The Car Buying Revolution is Here. Now What? | Download Learn the 2 most important dealership goals to keep up the the way consumers are buying cars now in this White Paper by Autobytel. Download this White Paper for FREE by completing the form below, then click the “Download Now” button.
White Paper | The Mystery Lead Explained | Download Learn how to work a mystery lead smarter to avoid frustration and ultimately help you win the sale in this White Paper by Autobytel. Download this White Paper for FREE by completing the form below, then click the “Download Now” button.
While advances in autonomous vehicles, connected cars, and online car buying grab headlines daily, dealership-level automotive marketing is also set to undergo a tremendous shift in the next few years. The source of this disruption will be an ever-deeper ocean of data, tech-savvy buyers, and artificial intelligence—enabling real-time sophisticated engagement