You’ve got a top-notch service department filled with qualified, customer-focused advisors and technicians. You have state-of-the-art technology in the shop, and your facilities are spacious, attractive, and pristine. Yet if you’re a typical dealership, despite your sterling service department, you still struggle to convince more than half of your new-vehicle
10 Simple Steps to Improve Customer Retention | White Paper | Download Customer retention plays a significant role in the success or failure of most business models. The better your retention rate, the more revenue and popularity your business is likely to generate. While the not-so-secret method of improving retention would be
Customer Care: Your Most MASSIVE (Potential) Marketing Draw | Download Customer care will make or break a company- maybe not overnight, but it surely will reflect itself over time. As poor customer service brings negative repercussions, stellar customer service can turn any ol’ patron into a raving fan.
While dealers grapple with new and better ways to advance the customer experience and build loyalty, one effective, often-overlooked way is through local credit union (CU) relationships. A powerful third-party endorsement—a recommendation from someone other than the vehicle manufacturer or sales force that believes in their products and services—helps dealers
The ability to engage service customers—and keep them engaged—is critical to a dealership’s revenue and, more importantly, its ability to retain those customers through to the next buying cycle. And that buying cycle is worth a lot more than just one or two cars; according to dealership executive and author
At this year’s NADA Convention, you’re likely to notice that digital and mobile have become more than just common themes; they’re the dominant forces in industry technology. Digital solutions, mobile tools, and data-driven digital strategies will all be center stage. At this point, it should be clear that if you
Your customers are exposed to digital advertisements on a daily basis. But customers often ignore messages, unaware they’ve even seen one. After all, digital advertisements have become the standard for reaching consumers. According to eMarketer, digital ad spending in the U.S. will total $58.61 billion by the end of 2015.
To date, the phrase data mining has often translated to simply equity mining when describing the practical tools and applications that existed for your dealership. The difference between the two phrases is one of sophistication and, more importantly, one of actionable intelligence and total sales opportunity. For now, let’s assume
Despite the fact that regular service increases the life of their vehicles, customers often put service visits off for as long as they can. In fact, as vehicle quality continues to improve, DMEa consumer surveys show that more motorists than ever are ignoring OEM-recommended service intervals—because 32% of survey responders