All good business owners know that in order to be successful, they have to make their customers happy. They need to provide value in everything. Customers need to feel comfortable. This is especially crucial for dealerships, because many people still believe the negative stereotype that dealers only want to force
It’s not uncommon for today’s dealerships to feel like VIP lounges, with gorgeous showrooms, state-of-the-art service centers, and waiting areas nicer than high-end coffee shops. Frequently, the dealership’s history is prominently displayed, and its staff is savvy and enthusiastic, providing customers with easy access to information at every stage of
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Why are customer reviews so powerful? Simply put, everyone loves a good story. Customer reviews are a great way for customers to tell their story and share it with a larger community. The long tradition of storytelling to exchange social information means auto dealers can’t ignore the value of customer
I know the past few years have been good for dealers. When your inventory’s always moving and sales numbers are rising every month, it’s easy to put customer retention on the back burner. If you can close a deal right now, why worry about a deal you might close in
10 Simple Steps to Improve Customer Retention | White Paper | Download Customer retention plays a significant role in the success or failure of most business models. The better your retention rate, the more revenue and popularity your business is likely to generate. While the not-so-secret method of improving retention would be
Customer Care: Your Most MASSIVE (Potential) Marketing Draw | Download Customer care will make or break a company- maybe not overnight, but it surely will reflect itself over time. As poor customer service brings negative repercussions, stellar customer service can turn any ol’ patron into a raving fan.
American scholar and author Warren G. Bennis once said, “In life, change is inevitable. In business, change is vital.” The automotive industry has never shied away from change; in fact, throughout history, it has been a shining example of innovation and inspiration. That dedication to rise to the occasion and
“How do your customers feel?” It’s a question you’ve likely considered, and one with a very important answer. Feelings drive perceptions. Perception rules reality, shapes beliefs and thoughts, and drives customer behavior. How your customers feel about your business directly impacts the number of vehicles you service at any given