4 Ways Tracking VDP Inventory Boosts Conversions and Sales

4 Ways Tracking VDP Inventory Boosts Conversions and Sales

December 23, 2016 No Comments

You know that tracking inventory at your dealership is essential, which is why there are many quality third-party companies to help you with your inventory management process. This is the data that helps you monitor what’s happening on your lot so you can stock the models your customers want, move

How to Increase Sales Leads From Dealership Websites

How to Increase Sales Leads From Dealership Websites

May 11, 2016 No Comments

A car dealership website should be a tremendous source of sales leads. As dealers well know, new and used car buyers scour the Internet to research cars, prices, and dealers. The slide presentation below, created by professional SEO company Straight North, reveals how dramatically website lead generation is improved by

How to Make the Most of Your Dealership Advertising Budget

How to Make the Most of Your Dealership Advertising Budget

December 7, 2015 1 Comment

The auto dealership industry spent approximately $8 billion in advertising alone in 2014, according to an NADA DATA report. With that kind of money in play and the necessary return on investment required, dealers must take a strategic advertising approach. This has become especially true as buyers’ online research has

Drive Sales Beyond the Summer With a Solid SEO Strategy

Drive Sales Beyond the Summer With a Solid SEO Strategy

June 30, 2015 No Comments

The busy summer sales season is in full swing, and automotive sales are expected to continue their strong momentum following a solid first half of the year. To keep this sales momentum going through the dog days of summer, many dealers are looking to invest in major seasonal promotions. However,