Disruption. Just hearing the word makes some people wince, evoking as it does a surprise, interruption, or abrupt change of course. Most people prefer to have at least some idea of what to expect in the present and future. Disruptions in technology, processes, or ways of thinking that veer away
Studies show that nearly half of consumers would prefer to receive text messages from their dealership, and that number is growing. When customers are texting you, those texts may be going to the wrong place if you advertise separate “call” and “text” numbers. Most customers assume they can text you
It’s the holidays, you just got a deal on a new smart TV, brought it home, and are ready to fire it up. Plug and play, right? Although it’s possible, it’s probably not the most typical-use case because most of us want an entire home entertainment experience. We have to
For many years, Bill Feinstein, president of Planet Honda in New Jersey, has fought for his dealership to make better use of its data. Feinstein understood the potential to leverage financial, operational, and transactional information to improve dealership performance. He quickly realized, however, that better data collection and analysis would
In the coming year, dealer principals, general managers, and marketing managers are going to be hearing more and more about the need to use big data—the ability to leverage insights on huge amounts of information across a large period of time to make decisions—at their dealerships. On one hand, this
The topic of big data is one most nontechnical people will go well out of their way to avoid. At best, it promises to be hard to comprehend; at worst, for minds not keyed into the mysteries of analytics and algorithms, it threatens to induce full-brain paralysis. This is probably
In our recent survey, dealers overwhelmingly agreed that an under-two-hour sales process is much preferred to the lengthy, often four-hour start-to-finish transaction time currently common at most dealerships. Yet, despite the fact that a full 85% of dealers surveyed think that under two hours is the ideal amount of time
If dealership inventory management is your biggest problem, you don’t have many problems. Every retailer in America has to deal with this issue—whether it is selling cars, blue jeans, or pie. Your inventory is the key to your success, and that’s a retail issue not unique to the automotive industry.