Just because your dealership has presence on several different social platforms doesn’t mean you have an effective social media strategy. If you’re like many dealers, you jumped onto the social media bandwagon because you heard from numerous marketing experts that you “must” be on it. You created profiles, post, tweet,
On June 24-26, Women in Automotive (WIA), founded in 2015 by six female leaders in the automotive industry, will hold its latest conference in Orlando. The growth and success of WIA and its conferences reflect the need—and great opportunity—for more women to get into the rapidly changing world of automotive
Greenville, South Carolina — March 30, 2018 — On Wednesday, Facebook announced that it would be ending the ad-targeting option called Partner Categories, where advertisers can target specific groups of Facebook users by using offline demographic and behavioral data such as purchase history. This data is collected via 3rd party
According to by BIA/Kelsey’s “Insights into Local Advertising—Automotive Vertical” report, automotive dealers and manufacturers are projected to spend $12.06 billion on local advertising in the U.S. during 2017. Because there are more than 16,700 new-vehicle dealerships in the U.S. alone, it’s imperative for your location to stand out in every
With smartphones and other mobile devices, we’ve reached the point where when we see someone who isn’t going through life constantly connected, we think they’re some sort of Luddite contrarian. Pew Research from earlier this year reveals that 77% of American adults now own smartphones, and almost half of the
Reading Yelp reviews can be an uncomfortable experience for many fixed-op managers. In contrast to when they try a new restaurant, few people look forward to going to the dealership for car repairs. The slightest negative experience will be magnified many times over—and is more likely to be described online.
While your dealership’s Facebook page continues to grow, you may notice that an increasing number of messages are hitting your Facebook Messenger inbox. Unless you have a dedicated team or individual fielding those messages throughout the day, they can quickly pile up. Before you know it, you may find yourself
As a savvy businessperson, you understand that you need to find your customers at the locations they frequent. Creating convenience wherever the shopper is located is one of the key aspects to retail today. This strategic approach has never been more applicable to automotive retail than it is now, what