You worked hard to build your relationships with customers—you know their cars inside and out. Naturally, they’ll come to you when they need service and repairs, right? Well, according to a recent study by Cox Automotive, you may be losing more customers to independent repair shops than you think. In
Data from the National Automobile Dealers Association (NADA) reveals that in 2016, new-vehicle dealerships wrote more than 300 million repair orders, and recorded service and parts sales of nearly $110 billion. NADA data also reports that service, parts, and body shop profits make up 47.3% percent of an average dealership’s
Dealerships collectively write up more than 315 million repair orders annually—nearly 10 times the transactions of new and used vehicle sales combined. Yet of the $350 billion spent by consumers on vehicle repairs annually, franchise dealerships are capturing only 30% of the business. Contributing to these missed opportunities is the
Auto buyers consider many factors, both logical and emotional, when they’re determining whether or not they will purchase a vehicle. Outside of the car itself, the most critical factor is their relationship with the dealership they’re purchasing from. The customer-dealer relationship should just be beginning when customers drive off the
Reading Yelp reviews can be an uncomfortable experience for many fixed-op managers. In contrast to when they try a new restaurant, few people look forward to going to the dealership for car repairs. The slightest negative experience will be magnified many times over—and is more likely to be described online.
Mobile service marketing offers an opportunity to build lasting relationships with buyers. The days of a painted billboard on the side of a service shop are long gone, and even if nostalgia makes the idea seem quaint, digital and mobile marketing have surpassed the billboard by leaps and bounds. Automotive
If you’ve been in the auto business for any amount of time, you know the service department is an essential part of the dealership’s revenue picture. But many dealers miss the big picture when it comes to this revenue stream. The old way of looking at the service department goes
Digital marketing is not only here to stay, it’s become a major chunk of annual marketing budgets. Automotive dealers need to have a complete understanding of what to expect from their digital marketing efforts to increase their return on investment by engaging and attracting local consumers into their showrooms or