Most dealership marketing and sales efforts are geared toward getting the potential customer onto the lot, through the front door, and in front of a salesperson. The salesperson makes a compelling case for buying the vehicle, the customer signs the papers, and drives off in their new purchase. Then what?
Ask a handful of people in various roles at a typical dealership what customer relationship management (CRM) means to them, and you’ll get a variety of different answers. To some, the answer will relate to their direct, personal relationships with leads, buyers, and service customers. To others, the explanation will
Dealerships are taking a good first step in generating leads and sales when they decide to invest in a CRM. Just like any tool, however, a CRM system is only as effective as the user behind it. There are too many instances where, six months into a relationship with a
Every salesperson can attest to how difficult it can be to overcome the trade-in objection. More often than not, the customer’s vehicle isn’t worth as much as they think it is. Car buyers may already be wary about making such a large purchase, so when you appraise their vehicle at
If you’re like most dealers, you invest real money and effort into generating traffic to your dealership site. You also work hard to maximize your lead capture by providing a great website experience and plenty of opportunities for digital customers to engage and convert. So what happens when a lead
There’s no denying the positive impact of successful service departments in top-performing dealerships. While fixed ops account for only 12% of a dealership’s total revenue, they account for 60% of net profits. In general, when a service department is thriving, a dealership is thriving. Within a marketplace crowded with competitive