How the Preferences of Millennials Will Shape Auto Sales in Late 2018 and Beyond

How the Preferences of Millennials Will Shape Auto Sales in Late 2018 and Beyond

October 15, 2018 No Comments

The U.S. auto industry will continue to face transformative hurdles through the end of this year and into next, and marketers are being tasked to quickly adapt to keep up with the evolving landscape. While we’re seeing the continued dominance of SUVs across customer engagement, site visits, and leads in

The Secret to Recruiting Superior Millennial Employees

The Secret to Recruiting Superior Millennial Employees

June 11, 2018 No Comments

Millennial employees now make up a huge percentage of the American workforce—and that number is growing. Experts estimate that by 2025, as much as 75% of the work force will fall into this age group. Your future employees will be millennials, so you need to start attracting them to your

I’m a Millennial: Here’s How I Want You to Sell Me a Car

I’m a Millennial: Here’s How I Want You to Sell Me a Car

January 5, 2018 3 Comments

I was born in 1992, and received my first email address at the age of six. I am what is referred to as a millennial. Nowadays, that term often connotes laziness, an obsession with technology and social media, and a short attention span. This piece is not intended to defend

How to Target Millennial Customers, the Generation of Now

How to Target Millennial Customers, the Generation of Now

July 27, 2017 No Comments

Millennials have been talked about for over a decade as the next big disruptor to both the economy and how industries do business. But those individuals who are still telling us to get ready for millennials are a bit late to the game, because millennials are now the largest group

How to Connect With Millennials in Your F&I Department

How to Connect With Millennials in Your F&I Department

July 24, 2017 No Comments

In the blink of an eye: That’s how quickly the new generation the car industry worried so much about—the millennials—has grown up and bought houses and cars like we were told they never would. Some predictions were spot on, some were off, but what is not in question: If you