The days are long gone when dealers attracted great business through only their brick-and-mortar shops. Today, a dealership website is a must so customers know what you have to offer—before stepping into your dealership. Your website needs to be a virtual showroom to generate sales. To accomplish this, you need
Are dealerships starting to hit the brakes when it comes to social media and social marketing, or are they just coasting? The popularity of social media continued to soar in 2015, with Pew Research reporting this past October that 65% of American adults now use at least one social network.