Your dealership website isn’t much good for consumers if it doesn’t provide the information and calls to action that in-market car shoppers are looking for. Just as importantly, it’s not much good for you as a dealer if it isn’t resulting in real leads that your sales staff can convert.
Millions of users make local searches each and every day—and they’re looking for businesses just like your dealership. One quick search and they could turn into a repeat customer. But what if instead of finding your business when making that search, potential customers find a competing dealership instead? That’s why
“I Was Made For Lovin’ You,” the seminal KISS song, stole the spotlight in a recent Honda Odyssey commercial. In it, a children’s choir serenades a browsing couple from inside the minivan as club lights flash, singing, “I was made for loving you, baby. You were made for loving me.”
It’s not news that most of today’s buyers shop for new vehicles online long before they think about which dealership to purchase from. A 2015 study by Autotrader/IHS Automotive revealed that three-quarters of car shoppers use the Internet as a source of buying information, and spend an average of 12.5
With the rising number of consumers researching their next vehicle online, it’s crucial to have an effective SEO strategy, or you may be at risk of losing prospective buyers to your competitors down the street. Think of all the pages beyond the first Google results page as a dark, creaky
As an automotive dealer, you already know the importance of getting in one of Google’s coveted top-three local map results. But as all business owners that rely heavily on local search to drive traffic to their store know, getting there (and more importantly, staying there) isn’t always so simple. Over