No matter the segment, data is the currency that unlocks an automotive marketer’s competitive advantage. Data-driven marketing is not a new concept, but its integral role and realization of the range of potential inputs are realities now more widely embraced than ever before, even compared to a few years ago.
Throughout November, we’re spotlighting the winners of Dealer Marketing Magazine‘s first-ever Acceleration Awards, which recognize automotive vendors that stand out by offering unique products and services for increasing dealership sales, maximizing efficiency, streamlining processes, and most importantly, rapidly increasing profitability. Today: NCC’s AimLogic NCC’s AimLogic Category: Data and Marketing
Many dealerships boast an online presence complete with a dynamic website and a credit application. Yours is likely no different. You probably try to keep the site updated with your current inventory and latest specials. These tactics are only half the battle in our hyperconnected world, which requires you to
The message-delivery methods to automotive consumers have drastically changed over the past couple of decades, when customer retention and acquisition was not much of a science. Beyond crudely targeting markets geographically, the best chance you had for focused advertising was zip-based, prescreen mailers and localized print media. Broadcasting, a “ye
How good are your chemistry skills? When it comes to your marketing, do you feel like a mad scientist, or are you struggling to make the grade? Marketing is a form of science—it’s not rocket science, but there are formulas that should be consulted when trying to design an effective
It’s part of human nature to say one thing and do or mean another. That’s why, as the saying goes, “actions speak louder than words.” That’s also why tracking consumer behavior is so important throughout the automotive buying process. Marketers now have more access to information and data than they’ve
The automotive industry is innovative by its very nature, and in an age of increasingly digital consumer engagement, marketers can learn a lot from the trends and strategies of an industry that, according to Yahoo Finance, is worth nearly 1 trillion dollars. From driving digital engagement across multiple platforms to
Today’s automotive consumers take a multi-channel journey before they step into your dealership, ready to sign. Dealerships that target consumers throughout every phase of this auto purchase journey ensure they will make the shortlist before a final decision is made. The auto buyer’s journey is a three-step process a consumer