The retail landscape is rapidly evolving. Today, consumers should have the ability to connect with your dealership from almost anywhere as they adapt to technological changes in the marketplace. In today’s omnichannel world, it’s a good idea to be able to reach buyers no matter where they start the shopping
Return on attention (ROA): Connecting with your audience in a way that creates a positive interactive experience to elicit a response. In today’s marketing world, consumers are bombarded more than ever with messaging from a variety of brands. In fact, consumers have become numb to brand advertisements because of their
“Marketing and customer experience are one and the same.” We’ve all been there. You’re looking forward to going somewhere, you’ve checked out the costs, you’ve mapped your route, and you know what you want to do when you arrive. With excitement and expectations building, the moment comes, and then whoosh.
Four out of five consumers use smartphones to shop, according to ComScore, Inc. If there’s one thing this data tells us, it’s that dealerships can’t afford to ignore mobile marketing. It’s vital to your multichannel campaign, and without it, your dealership could be missing out on hundreds of potential customers.
You’ve got a top-notch service department filled with qualified, customer-focused advisors and technicians. You have state-of-the-art technology in the shop, and your facilities are spacious, attractive, and pristine. Yet if you’re a typical dealership, despite your sterling service department, you still struggle to convince more than half of your new-vehicle