Automotive dealerships and service centers have long seen the sales and bottom-line-boosting value in providing rewards and rebates to customers. These incentive programs often encourage test drives, future purchases, or service work, and also create a positive experience that leaves customers feeling satisfied. Rewards-based promotions are an effective, desirable way
The journey to purchasing a vehicle typically starts with research and ends with a few test drives. With automotive shoppers looking to narrow down their options, the research phase presents a massive opportunity for auto dealers to take the lead in the race. By taking a closer look at how
“Marketing and customer experience are one and the same.” We’ve all been there. You’re looking forward to going somewhere, you’ve checked out the costs, you’ve mapped your route, and you know what you want to do when you arrive. With excitement and expectations building, the moment comes, and then whoosh.
One thing’s for certain when it comes to mobile marketing: If you don’t mind the details, your competitors will. Who remembers the days of catering to internet shoppers that were bound to a desk, tied to a boat anchor of a computer connected to a comically oversized monitor? Thankfully, times
That line from the 1967 Beatles album Sgt. Pepper’s Lonely Hearts Club Band holds true today for consumers’ car-buying journey. Through the Internet, mobile technology, and social media, consumers have a wealth of knowledge at their fingertips. Whether they are data-driven facts or a trusted friend’s opinion, reviews can sway