Dealer Marketing | omnichannel

How the Preferences of Millennials Will Shape Auto Sales in Late 2018 and Beyond

October 15, 2018 No Comments Rachel Pierson

The U.S. auto industry will continue to face transformative hurdles through the end of this year and into next, and marketers are being tasked to quickly adapt to keep up with the evolving landscape. While we’re seeing the continued dominance of SUVs across customer engagement, site visits, and leads in

5 Steps to Tune Up Your Service Department Marketing

October 8, 2018 No Comments Kurt Stephan

Not too long after the first auto dealer sold a new car to a customer, the dealership service department became “Ol’ Reliable” as a source of revenue and return business. In the history of automotive retail, dealers have gone through many up and down cycles of new-vehicle sales because of

Affinitiv Completes Acquisition of Caldwell & Kerr Enterprises to Create a Full-Service Automotive Marketing Platform

September 17, 2018 No Comments Press Release

Chicago — September 17, 2018 — Affinitiv announced today the strategic acquisition of Caldwell & Kerr Enterprises. Affinitiv, an industry leading provider of customized, omni-channel owner retention programs and innovative service lane software solutions, will combine with Caldwell & Kerr Enterprises, experts in digital and new media (audio/video) marketing, to

How Call Analytics Help Dealers Transform the Customer Experience

August 20, 2018 1 Comment Matt Muilenburg

The options for car shopping digitally have expanded significantly over the past decade. When a potential customer wants to get in touch, they can email the dealership, connect on their website, check out its Facebook page, tweet, or even engage with a chatbot. Consumers are eager to adopt new technologies,

Why Brand Loyalty Must Be a Priority for Dealers in 2018

August 15, 2018 No Comments Rick Fellen

Automotive retail is on track to have a positive 2018, with the first half of the year’s sales exceeding analyst expectations, and a recently reported strong June. Yet dealerships continue to face challenges, from increasing competition and rising expenses to a tricky consumer relationship model. What’s the solution? A reprioritization

5 Steps to Video Marketing Success

July 16, 2018 No Comments Kurt Stephan

When it comes to automotive retail and marketing in an increasingly omnichannel world, it’s clear video is a potent and essential tool. More than 90% of consumers say that watching a product video is an important factor in their buying decision; in the often-quoted words of Forrester researcher Dr. James

How Video Can Fill the Gaping Hole in the Middle Tier of Automotive Marketing

July 9, 2018 2 Comments John Mruz

Modern, digital-savvy consumers are radically different than previous generations of auto shoppers. Over the past 20 years, Amazon has taught them to seek out highly personalized, frictionless omnichannel customer experiences. Meanwhile, Apple’s 2007 introduction of the iPhone has fundamentally changed consumer behavior, with customers multitasking across multiple devices—often at the

How Your Dealership’s Customer Experience Benefits From Digital Retail Solutions

May 22, 2018 No Comments Amanda George

The retail landscape is rapidly evolving. Today, consumers should have the ability to connect with your dealership from almost anywhere as they adapt to technological changes in the marketplace. In today’s omnichannel world, it’s a good idea to be able to reach buyers no matter where they start the shopping

Adtaxi Launches Optimization Platform, Quantum

April 12, 2018 No Comments Press Release

Orlando — April 10, 2018 — Adtaxi—one of the nation’s fastest-growing digital marketing agencies—today announced the launch of its brand-new omnichannel optimization platform, Quantum, at the Digital Dealer Conference and Expo. Leveraging the power of machine learning, the innovative algorithm drives cross-channel optimizations to deliver superior performance for digital advertisers. “The

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