Your dealership website isn’t much good for consumers if it doesn’t provide the information and calls to action that in-market car shoppers are looking for. Just as importantly, it’s not much good for you as a dealer if it isn’t resulting in real leads that your sales staff can convert.
Atlanta — May 17, 2018 — There’s a lot of buzz these days about artificial intelligence (AI) and machine learning, usually coming from Silicon Valley high-tech giants. Thanks to RMS Automotive, these revolutionary data science technologies are now being used within the vehicle remarketing industry to improve client performance. Combining
You got your dealership website’s search strategy and search engine optimization (SEO) worked out years ago, right? Someone at your dealership or a vendor partner probably took care of it at the dawn of Google’s infamous “Mobilegeddon” two years ago—if not sooner. So you’re good to go now, with a
Content marketing has been the biggest digital marketing trend for the past few years, but times are changing. With experts from the National Automotive Dealers Association (NADA) predicting a 17% decrease in automotive sales as early as next year, good web copy and blogs won’t be enough to ensure revenue
Mobile use has become an intrinsic component of our consumer behavior—whether we notice it or not. For auto dealers, becoming mobile-friendly is a priority. Putting mobile at the center of a dealership’s marketing strategy is particularly pertinent in 2016 because more than 85% percent of adults ages 18 to 24