Digital ad spend is growing. Marketers need to know how to optimize it. Our company recently conducted a study to help marketers improve the effectiveness of their email marketing, discover benchmarks for specific industries, and help compare and identify where to improve. In the report, we assessed the current state
In the past, AutoTrader and Carfax popularized selling cars online, but today dealerships have the power to connect with their customers directly via digital media. While it’s important for your dealership to boast an active social media presence and frequently updated blog, these alone may not be enough to stimulate
E-Book| Download Learn the best ways to save you time and money when it comes to your PPC campaigns. In this guide by Stream Companies, you’ll learn the most common and major mistakes business owners make, and a dirty little secret your PPC vendor does NOT want you to know!
Thinking of jumping into online video or YouTube in addition to—or in place of—more traditional advertising vehicles? Whether you plan to do it yourself or hire someone, a good basic understanding of the terms and types of offerings available can go a long way toward helping you understand and evaluate
In the competitive world of automotive marketing, there are a few quick tips that could give you an advantage over your online competition. With a greater emphasis on digital marketing in the automotive space, the more efficient you buy, the more cars you will be able to sell with the