Real-time marketing solutions are finally gaining traction in the automotive space—and that’s great news for your dealership. Real-time marketing allows you to interact with your customers in timely and personal ways that have been shown to increase site activity and page views by 65%. There’s still confusion in the space
Our evolving cross-channel reality has transformed automotive sales—at once making what we do more complex, but also potentially more abundant. Ask yourself and your marketing team: Do we have a clear understanding of our entry and growing opportunity in the automotive consumer journey? The new reality? Today, your typical auto
We’re at the start of a New Year, which is a great time to think about what’s ahead in 2015. So I thought I would share my top five predictions for 2015. First, I think 2015 will be a very good year for moving metal. If all of the economists
A year ago, I had a terrific job leading North American marketing at Subaru. We had implemented very successful programs that were driving record sales and attracting widespread attention for their innovation and results. Life was good, right? Things were good, but I felt uneasy. Even though I’ve been in
Particularly with internet leads, it’s often assumed that every contact is ready to buy today, so many times, every communication with the lead after the online conversion is hyper-focused on the final stage of the buying cycle: the purchase. In reality, most digital conversions are initiated by individuals in the
PHILADELPHIA, Dec. 9, 2014 /PRNewswire/ — LeadiD, the company bringing trust and transparency to customer acquisition intelligence, today launched an enhanced solution to monitor and audit leads in real time, while ensuring compliance with evolving consumer privacy regulations such as the Federal Communications Commission’s (FCC’s) Telephone Consumer Protection Act (TCPA).
Dealers know the importance of Search Engine Optimization (SEO) to their lead generation. If your website doesn’t rank well, the leads from your site are going to suffer. You need your website to rank at the top of the search results for your most important keywords, especially on local searches,