As a progressive dealer, ask yourself what your biggest accomplishments have been over the past few years. What is your competitive advantage compared to other dealerships? Next, ask yourself how mobile technology plays a role in facilitating what you do well, and how you can leverage those advantages even further.
I’ve been asked to explain why lifetime warranty programs are so important to an auto dealership. We’ve already talked about how this type of program can set your dealership apart from your real competitors—those dealerships in your market that sell the same cars you do. We’ve also discussed how you
The days are long gone when dealers attracted great business through only their brick-and-mortar shops. Today, a dealership website is a must so customers know what you have to offer—before stepping into your dealership. Your website needs to be a virtual showroom to generate sales. To accomplish this, you need