We all know that there has been a general change in how people search online. The trend toward using mobile devices has skyrocketed since the development of tablets and smartphones, thus altering the digital landscape dramatically. With 65% of internet users on mobile devices and 35% on desktop computers, mobile
Mobile use has become an intrinsic component of our consumer behavior—whether we notice it or not. For auto dealers, becoming mobile-friendly is a priority. Putting mobile at the center of a dealership’s marketing strategy is particularly pertinent in 2016 because more than 85% percent of adults ages 18 to 24
Automotive marketers still tend to think of mobile as a subset of the internet. If you look at your stats on any given week, however, you’ll see that it’s either a majority or near-majority of your traffic. It is the internet. Desktop is now the subset, so if you don’t
C’mon, be honest. When was the last time you went shopping for a car on your own website? Nothing will help you improve the experience for customers more than doing it yourself. More importantly, when was the last time you went shopping on your own site using a smartphone? Although
Four out of five consumers use smartphones to shop, according to ComScore, Inc. If there’s one thing this data tells us, it’s that dealerships can’t afford to ignore mobile marketing. It’s vital to your multichannel campaign, and without it, your dealership could be missing out on hundreds of potential customers.
Recently, I overhead a dealership manager say, “We don’t need mobile marketing. We do fine with email.” We had to break it to him that studies have shown more than 50% of email messages are now opened on mobile devices—so intentionally or not, they are already practicing mobile marketing. Mobile