When we look back at 2017, the best word to capture the year in automotive retail is fascinating. Between the drop in the record-setting 2016 sales figures to the uptick in vehicle demand from the disaster-ravaged states in the aftermath of Hurricanes Harvey and Irma, this past year’s seasonally adjusted
It’s every dealership’s dream: You launch a new ad, or start advertising on a new platform. After just one week, the click-through rate (CTR) is 40% higher than all of your past marketing channels. Time to whip out the champagne and blast “Easy Street,” then call your marketing team and
Digital ad spend is growing. Marketers need to know how to optimize it. Our company recently conducted a study to help marketers improve the effectiveness of their email marketing, discover benchmarks for specific industries, and help compare and identify where to improve. In the report, we assessed the current state
Return on attention (ROA): Connecting with your audience in a way that creates a positive interactive experience to elicit a response. In today’s marketing world, consumers are bombarded more than ever with messaging from a variety of brands. In fact, consumers have become numb to brand advertisements because of their
Are dealerships starting to hit the brakes when it comes to social media and social marketing, or are they just coasting? The popularity of social media continued to soar in 2015, with Pew Research reporting this past October that 65% of American adults now use at least one social network.
Consumers today use social media sites to get reviews and more information on various service providers. Many car dealerships understand that most consumers are reading these reviews, and they may incorporate feedback into their social media marketing strategy. Many dealerships, however, are falling short of benefiting from the full potential
Dealerships often struggle with one particular part of customer relationship management (CRM) systems: sales employee buy-in. It takes dedication and hard work for members of your sale staff to fully participate in the system. When the staff does fully embrace your CRM system, the benefits to your dealership are many: