The modern sales funnel has created an exciting new opportunity for auto retailers to grow their aftermarket product penetration and profitability. The strategy involves “seeding” desire for aftermarket solutions at the many touch points a customer interacts with to buy a vehicle: online, in the media, and at the dealership.
Ten years ago, the smartphone and Facebook came into the world within a few months of each other. This combination of having fingertip access to the sum total of all human knowledge and a rapidly expanding network of “friends” from all around the globe fundamentally changed human communication. And it
Predictive analytics: The use of data points to zero in on customer behavior by tailoring and distributing unique offers that apply to their buying interests, regardless of where they’re shopping. As much as 80% of the U.S. population uses the internet for every reason imaginable—from local to worldwide news, comparative