Dealership operations can often be a big ship with a small rudder. With all this movement in the technology revolution, what does it take to change course? The answer depends upon the lens through which you view technology, change, and what is happening in the industry. When implementing technology, or
“I’m king of the world!” exclaims Leo DiCaprio’s character Jack in the famous scene from the smash film Titanic. It was the height of the character’s joy because everything was going his way. But it did not last. (Spoiler alert!) We all know what happened to the Titanic in real
Automotive dealerships and OEMs have always aggressively chased leads. It’s the bread and butter of their marketing efforts. As digital marketing became more effective over the years, most OEMs and dealers quickly jumped on board. Across the industry, billions are spent each year to build and maintain automotive retail websites—investing
The modern sales funnel has created an exciting new opportunity for auto retailers to grow their aftermarket product penetration and profitability. The strategy involves “seeding” desire for aftermarket solutions at the many touch points a customer interacts with to buy a vehicle: online, in the media, and at the dealership.
Ten years ago, the smartphone and Facebook came into the world within a few months of each other. This combination of having fingertip access to the sum total of all human knowledge and a rapidly expanding network of “friends” from all around the globe fundamentally changed human communication. And it
Predictive analytics: The use of data points to zero in on customer behavior by tailoring and distributing unique offers that apply to their buying interests, regardless of where they’re shopping. As much as 80% of the U.S. population uses the internet for every reason imaginable—from local to worldwide news, comparative