The transaction process at the dealership has evolved. We have gone from a process where you need to get people to a dealership to the reality of getting the dealership to the people. There are three common problems for dealers during the traditional transaction process. Convenience The first problem is
Your dealership’s website is probably your best and most affordable marketing tool. But if your site isn’t published in your customers’ preferred languages, sales are going to suffer. These days, English isn’t the only language being spoken by your customers. In fact, in some markets, it’s barely spoken at all.
An uninsured customer walking through your doors is the first sign of a potential headache, and costly time-waster for dealerships. It’s inefficient and frustrating to spend hours on the sales floor before moving customers into the finance and insurance stage, just to learn they aren’t insured or have a lapse
That line from the 1967 Beatles album Sgt. Pepper’s Lonely Hearts Club Band holds true today for consumers’ car-buying journey. Through the Internet, mobile technology, and social media, consumers have a wealth of knowledge at their fingertips. Whether they are data-driven facts or a trusted friend’s opinion, reviews can sway
In our recent survey, dealers overwhelmingly agreed that an under-two-hour sales process is much preferred to the lengthy, often four-hour start-to-finish transaction time currently common at most dealerships. Yet, despite the fact that a full 85% of dealers surveyed think that under two hours is the ideal amount of time