The Dealer’s Dilemma: Spend or Invest?

The Dealer’s Dilemma: Spend or Invest?

September 1, 2017 No Comments

Many dealers are caught up in deciding whether to spend more of their advertising budgets on digital, and reduce their traditional media efforts. Even with all of the real-time, click-by-click reporting tools available with digital media, nobody has the perfect formula for success—or everybody would be copying it. The bottom

On Sales Calls, a Phone Professional Is the Right Person for the Job

On Sales Calls, a Phone Professional Is the Right Person for the Job

September 7, 2016 No Comments

If you’ve been thinking about a way to get your team to make more calls, set more appointments, and sell more units every month, you need to understand the difference between a sales associate and a phone professional. Sales associates applied for a position where they could get the opportunity

6 Steps to Make Sure You Buy the Right Dealership Software

6 Steps to Make Sure You Buy the Right Dealership Software

July 5, 2016 No Comments

Dealers know a thing or two about big, complex decisions. Obviously, customers wrestle with vehicle purchases every day. You answer their questions and wait through the number-crunching and the weighing of pros and cons. You watch husbands call wives and wives text husbands for second opinions before finalizing anything. You