Outbound call campaigns are highly effective for motivating customers to take action. Sometimes nothing beats the sound of a real human voice that’s friendly and knowledgeable, reaching out to you on the phone. For sales campaigns, you can either organize your sales team to conduct an outbound call blitz, have
The ability to engage service customers—and keep them engaged—is critical to a dealership’s revenue and, more importantly, its ability to retain those customers through to the next buying cycle. And that buying cycle is worth a lot more than just one or two cars; according to dealership executive and author
At this year’s NADA Convention, you’re likely to notice that digital and mobile have become more than just common themes; they’re the dominant forces in industry technology. Digital solutions, mobile tools, and data-driven digital strategies will all be center stage. At this point, it should be clear that if you
In 2002, I was a new Ford Motor Company employee in manufacturing, and my sleep was limited. We had a newborn son who refused to sleep. Why was he crying? I had no way knowing, so I tried everything you can think of—rocking, singing, bottle, you name it . .
Are you wasting tons of marketing spend targeting the wrong customers at the wrong times? If your service retention increases while your service revenue weakens, you just might be. Retention rates have long been the standard for assessing success in service departments. But the information dealers get from traditional metrics
General Motor’s Standard for Excellence (SFE) program will require GM dealerships that do not have a business development center (BDC) to open one in 2016. GM is requiring this mostly because a BDC makes good sense for any dealership—yours included. The purpose of a BDC is to generate business. The
Online. On the lot. In the showroom. In the service lane. Good service can and should be at every customer touch point. And how you drive and manage leads should be no different. After all, your customers became customers because they wanted a vehicle, which started with an event that
Life’s getting tough in the service lane. The service interval increased yet again in 2013 to 2014, this time by an average of 4.2 days, costing dealers an average $85,650 annually in service revenue, or about $20,400 in revenue per store, for each day added to the interval. This also