Data from the National Automobile Dealers Association (NADA) reveals that in 2016, new-vehicle dealerships wrote more than 300 million repair orders, and recorded service and parts sales of nearly $110 billion. NADA data also reports that service, parts, and body shop profits make up 47.3% percent of an average dealership’s
Dealerships collectively write up more than 315 million repair orders annually—nearly 10 times the transactions of new and used vehicle sales combined. Yet of the $350 billion spent by consumers on vehicle repairs annually, franchise dealerships are capturing only 30% of the business. Contributing to these missed opportunities is the
In the automotive sector, marketing has continued to evolve with the onset of digital. Not only are marketers in the space adding digital channels and options to their overall marketing mix—integrating with print, broadcast, and other more traditional means—they are delving further into the tools set. The digital marketing arsenal
Too many women feel powerless when it comes to their cars. Mechanic-speak sounds like a foreign language, and the auto repair bill contains a lot of unnecessary or overpriced repairs. How do you tell if you need new brakes? How often are you supposed to change your air filter? What
With smartphones and other mobile devices, we’ve reached the point where when we see someone who isn’t going through life constantly connected, we think they’re some sort of Luddite contrarian. Pew Research from earlier this year reveals that 77% of American adults now own smartphones, and almost half of the
Redwood City, CA — August 28, 2017 /PRNewswire/ — Your dealership might be closed, but that doesn’t mean your customers aren’t trying to schedule their next service appointment. New research from Xtime*, a Cox Automotive™ brand, reveals that 23% of customers schedule their visits outside of a dealership’s business hours.
Reading Yelp reviews can be an uncomfortable experience for many fixed-op managers. In contrast to when they try a new restaurant, few people look forward to going to the dealership for car repairs. The slightest negative experience will be magnified many times over—and is more likely to be described online.
Edmonton, AB, Canada — August 1, 2017 — North American Dealer Parts Exchange (NADPE) has announced they are now opening taps on the big three automakers in the North America. NADPE successfully launched their pilot within the last five month, that offers dealership parts departments’ an industry-wide platform to reduce
Florence, AL — July 20, 2017 — PartCycle Technologies has launched its enhanced e-Commerce platform, PartCycle.com, making it easier than ever for automotive dealerships to get the quality parts they need for their service vehicles and provide their customers with economical part options in service quotes. Using PartCycle, dealership University