Most dealership marketing and sales efforts are geared toward getting the potential customer onto the lot, through the front door, and in front of a salesperson. The salesperson makes a compelling case for buying the vehicle, the customer signs the papers, and drives off in their new purchase. Then what?
Single-channel. Multi-channel. Cross-channel. Omni-channel. Are you running a cable TV station or a dealership? You almost need a station guide to keep them all straight, especially with new channels and buzzwords constantly cropping up. Current channels The two channels and buzzwords dealers need to pay most attention to now are
Among all the potent technologies for improving service department profits, only one will service directors already have at hand—their customer database. As with any technology not used properly, the customer database will not generate new business opportunities by itself. Its potential to increase labor and parts revenue, retain customers, and