Your dealership’s website is probably your best and most affordable marketing tool. But if your site isn’t published in your customers’ preferred languages, sales are going to suffer. These days, English isn’t the only language being spoken by your customers. In fact, in some markets, it’s barely spoken at all.
When it comes to identifying new customers—and finding creative ways to market to them—few businesses are as nimble as U.S. automobile dealerships. They’re quick to spot underserved markets and craft resonant, authentic communication. For more than a decade, the industry has witnessed and adapted to the increasing cultural diversification within
On January 27, the Federal Trade Commission’s (FTC) new Used Car Rule goes into effect. The amended Rule brings some significant changes to the FTC Buyers Guide. The new Buyers Guide, however, is cleaner in many respects when dealing with dealer warranties, manufacturer warranties, pre-owned warranties, and service contracts. The