The way that people go about buying cars is shifting. Consumers no longer walk into the showroom and leave it up to the salespeople to give them the details. With so many online tools available, buyers are taking things into their own hands. A 2016 report from the Harvard Business
Americans are exposed to more content and advertising than ever before, thanks to an ever-increasing number of social media platforms we all use on a daily basis. There is plenty of debate discussing the exact number of ads general consumers (not just those looking to buy cars) are shown in
If you blame your lackluster sales performance on high competition within the area, it’s time to think again. The biggest culprit behind poor auto sales among dealers isn’t the dealer across town, it’s a lack of a strategic digital marketing plan. Too often, dealers fail to align inventory with their
It’s not uncommon for today’s dealerships to feel like VIP lounges, with gorgeous showrooms, state-of-the-art service centers, and waiting areas nicer than high-end coffee shops. Frequently, the dealership’s history is prominently displayed, and its staff is savvy and enthusiastic, providing customers with easy access to information at every stage of
I know the past few years have been good for dealers. When your inventory’s always moving and sales numbers are rising every month, it’s easy to put customer retention on the back burner. If you can close a deal right now, why worry about a deal you might close in
There’s no question that the power of sight, sound, and motion has always been huge for automotive advertising, with auto marketers traditionally relying on television to engage with consumers and, ultimately, drive sales. Now that viewing has shifted across devices—from mobile to laptops and tablets—it’s become increasingly important for auto
Behavioral microtargeting: The use of big data layered with behavioral characteristics to speak to customers the way they want to be spoken to. Many auto dealerships in the United States feel that their marketing efforts lack the sophistication needed to differentiate them in an increasingly competitive space with well-informed consumers.