I know the past few years have been good for dealers. When your inventory’s always moving and sales numbers are rising every month, it’s easy to put customer retention on the back burner. If you can close a deal right now, why worry about a deal you might close in
There’s no question that the power of sight, sound, and motion has always been huge for automotive advertising, with auto marketers traditionally relying on television to engage with consumers and, ultimately, drive sales. Now that viewing has shifted across devices—from mobile to laptops and tablets—it’s become increasingly important for auto
Behavioral microtargeting: The use of big data layered with behavioral characteristics to speak to customers the way they want to be spoken to. Many auto dealerships in the United States feel that their marketing efforts lack the sophistication needed to differentiate them in an increasingly competitive space with well-informed consumers.