As you already know, consumers’ buying behaviors are evolving. Not only are more transactions than ever being initiated online, but now, some companies are promising a complete online transaction. You may wonder how your brick-and-mortar dealership will compete with the latest technologies that offer a fully automated, consumer-driven online transaction.
San Diego — April 19, 2017 /PRNewswire/ — Deep-learning machines are taking over a large portion of drivers’ automotive tasks and will completely take over driving in 10 years, according to a recently published report by IoT market research firm ON World. “The connected car is experiencing exponential technological advancements
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We’re in an age of disruption. Whether it’s Amazon, Uber, or Airbnb, new technology comes out every year that changes an established industry forever. This can make the future uncertain for auto dealers, who have worked hard to build up their businesses and are wary of being sideswiped by the
In 1896, the first independent automobile dealership opened in Detroit, Michigan, forever changing the automotive industry. After that, automobile franchises started appearing everywhere, mainstreaming car buying. For the next 100-plus years, with the exception of early adapters, the automotive sales process and consumer behavior generally stayed the same, until now.
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Whether you’ve decided it’s time to transform your sales process or adopt a new technology, change management is a process you need to plan thoroughly. Too often, however, the human element of technology implementation is not fully taken into account, and the result is a less-than-successful launch. Depending on how
Car dealerships today are struggling to adapt to technological innovation and the disruption it generates. New technologies are always being invented, and the rate they revolutionize the marketing landscape is only going to accelerate during 2017. We’re seeing a huge shift in the dynamic between car shoppers and dealerships because
Thanks to Amazon, we’re getting closer and closer to the digital dealership. In late August, the e-commerce giant launched Amazon Vehicles, a forum where car enthusiasts can chat about their favorite vehicles and even design their dream car. This offering is an extension of both Automotive, a marketplace for buying