Nearly 40 million people in the U.S. speak Spanish as their primary language. Although about half of them also consider themselves to speak English “very well,” it’s clear there’s a huge opportunity for U.S. businesses to stand out and thrive by directly engaging with these Spanish speakers in the language
Your dealership’s website is probably your best and most affordable marketing tool. But if your site isn’t published in your customers’ preferred languages, sales are going to suffer. These days, English isn’t the only language being spoken by your customers. In fact, in some markets, it’s barely spoken at all.
We are often asked about the use of vehicle installment agreements translated into Spanish for those customers who negotiated the deal, or most of the transaction, in Spanish. The question generally revolves around whether the use of translated Spanish-language documents is a legal requirement. For most states, there is no