The past couple of years haven’t been the greatest for social media companies, especially the most influential, popular, and notorious one: Facebook. Between its selling of user data, charges of interference in elections (inadvertent or otherwise), and its vulnerability to manipulation by “fake news” and divisive elements, Mark Zuckerberg’s social
Just because your dealership has presence on several different social platforms doesn’t mean you have an effective social media strategy. If you’re like many dealers, you jumped onto the social media bandwagon because you heard from numerous marketing experts that you “must” be on it. You created profiles, post, tweet,
Social media can be an incredibly useful tool for new and used car dealerships. It allows you to build an audience and engage with existing customers, and if you use it well, the “likes” can soon transform into sales. If you do it badly, however, you’ll crash and burn and
Digital channels are now the primary information-gathering source during the consideration phase for 60% of car buyers, according to McKinsey.com. Consumers are spending a lot of time online researching their next car or truck purchase, and social media is becoming a much bigger part of that equation. A recent Nielsen
Are dealerships starting to hit the brakes when it comes to social media and social marketing, or are they just coasting? The popularity of social media continued to soar in 2015, with Pew Research reporting this past October that 65% of American adults now use at least one social network.
Your customers (or potential customers, at least) are talking. Are you listening? There’s no denying it – it’s a social world out there. More often than not, today’s consumer will share insider information about their purchase habits with their online networks. Now imagine how powerful it would be if the