articles tagged

unique selling proposition

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Your Plan B in the Middle of a Rising Tide

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Your Dealership's Not So Secret Marketing Weapon

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How the Value of a Lifetime Warranty Beats Price Every Time

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Focus on Your Customer's Satisfaction Instead of Low Price

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Increase Profits By Enhancing Your Culture Instead of Lowering Your Prices

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Will 2018 Be the Year of Culture Change at Your Dealership?

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Is Your Dealership Customer Experience Living Up to Your Hype?

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Find Your Unique Selling Proposition and Quit Racing to the Bottom on Price

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Pricing: No One Wins a Race to the Bottom