Electric and autonomous driving, connective technology, and car ownership trends are challenging the way car companies connect with customers. Today’s buyers are more focused on the shopping experience than ever before—not surprising considering millennials value experiences. Car buyers spend nearly 15 hours in the car-buying process, and the majority of
The way that people go about buying cars is shifting. Consumers no longer walk into the showroom and leave it up to the salespeople to give them the details. With so many online tools available, buyers are taking things into their own hands. A 2016 report from the Harvard Business
Disruption. Just hearing the word makes some people wince, evoking as it does a surprise, interruption, or abrupt change of course. Most people prefer to have at least some idea of what to expect in the present and future. Disruptions in technology, processes, or ways of thinking that veer away
Last week, in the first part of the November cover story on video marketing, Tim James of Flick Fusion, Gary Galloway of Netsertive, and Mike Martinez of AutoPoint discussed why video is necessary for dealerships, how it doesn’t have to cost a fortune to implement, and what elements an effective campaign should include. In the second
In 1965, technology pioneer and Intel co-founder Gordon Moore developed what would become known as Moore’s Law, describing how computer processing speed doubles every 18 months. In 2016, some say that the next five to 10 years of technology innovation will move faster than that of the past 100 years.
Virtual reality (VR) is going to be a game-changer in the automotive space in 2016. For automotive industry professionals, it was hard not to notice an explosion of VR news coming from auto shows, manufacturer engineering plants, and dealerships in 2015. And although the technology is in its infancy, there